Case Study: Sweetie Confectionery Limited

Case Study: Sweetie Confectionery Limited

Patria-Kaye Aarons is a well-known face in Jamaica. Those in the corporate world will recognise her as a marketing guru, as she worked with two of the biggest companies in the region, Digicel and GraceKennedy, while the average Jamaican might recognise her from her ongoing roles as a presenter on CVM TV and a co-host of This Morning on Nationwide News Network. In 2014, she took on yet another role, candymaker, when she launched Sweetie Confectionery. This latest role might have surprised those who only knew her from her media work, but those who knew Patria-Kaye from her Campion College days wouldn’t find this turn of events surprising in the least, since she used to be the school’s walking candy store. One whole compartment of her knapsack was dedicated to housing her stock, and anyone who wanted their sugar fix would just needed to find her on the school grounds. In 2006, when she had her heart set on doing a masters degree at the University of Edinburgh in Scotland but her bank account wasn’t up to the task, she put a ‘$50 box’ on her desk at work at Digicel, and co-workers could purchase any snack they wanted out of this box for $50—banana chips, cupcakes, Kiskos stored in the company’s fridge. That entrepreneurial spirit helped her raise enough funds to cover the first term of her Business Administration and Management programme. “I’ve always known the benefit of entrepreneurship, the satisfying feeling that it can bring, and the way that it can be the means to an end,” she said. She officially hung out her shingle after departing...