Case Study- Turner Innovations Limited

Case Study- Turner Innovations Limited

On Thursday night, May 25, 2017, the lawns of Devon House were abuzz with activity as restaurateurs, chefs, producers and foodies gathered to celebrate the crème de la crème of Jamaica’s food industry at the 19th annual Jamaica Observer Food Awards. Allison and Oral Turner, principals of Turner Innovations Limited—nominated in the Best Food Product category for their Turner’s Choice dried and candied sorrel products—were late to arrive as they had spent the majority of the day in the kitchen. They had been preparing dishes to offer as samples at their booth: sorrel-infused rice, sorrel muffins, and a peppery, sweet and tangy sorrel sauce over Copperwood smoked pork. On the way to the event, Allison fielded two frantic phone calls from the organisers asking where they were, which put her antennas up. Could it be…? Surely not, she thought, as Turner’s Choice is a baby in the industry, up against some well-known, long-established brands. But as soon as they arrived, they were practically spirited from the VIP car park to the side of the stage. Surely not, Allison thought again. And then their names were called as one of two winners in the Best Food Product category. “I just started to shake. I couldn’t believe it,” Allison recalled. “Just the endorsement alone, to know that Jamaicans will look at us as the best product—not just in St Elizabeth or Kingston, but Jamaica—it’s going to give us the boost that we are really looking for to promote our product, because we know it’s the best that’s out there right now.” The Turner Innovations Story Oral and Allison Turner have practically...
Case Study- LoanCirrus Limited

Case Study- LoanCirrus Limited

Michael Claire, CEO of LoanCirrus Limited, has always been a business person. He enjoyed a long, successful marketing career in corporate America after graduating from Canada’s York University in 1994, even starting his own consultancy in 2009. His extensive resume includes stints at Assurant Group—a US$8 billion Fortune 500 company, where he was the Vice President of Global Consumer Acquisition, and Homeowners Loan Corporation, where he was the Vice President of Marketing. He travelled to Jamaica at the start of 2012 to help a friend build a business. That was supposed to have been a six-month gig, but more than five years later, he is still here. Not only that, he has established two businesses of his own, software development companies SpiderCentro Inc. and LoanCirrus Limited, that serve clients all around the world right from Kingston, Jamaica. SpiderCentro builds software for businesses specific to their needs. One of its offerings was implementing loan management systems for financial services companies. While going about this, Michael and his team began to notice some marketing inefficiencies in these systems and recognised some things that could have been done better. Thus, the idea for LoanCirrus, a cloud-based lending management software, was born about a year and a half ago. “What we found was that in the financial services sector generally, and more specifically in the micro-lending space, the software offerings that were there were typically getting close to their obsolescence. They were distributed in such a way that they were high-touch, meaning that you had to have a salesperson who would contact you, and then you go through that sales process and pre-qualification,”...

Case Study: BookFusion Limited

Many great businesses have started from ideas sparked in college. After all, the halls of higher learning afford students the opportunity to explore all the possibilities open to them, even as they pursue particular majors. Big name examples include Facebook and SnapChat, whose founders and CEOs Mark Zuckerberg and Evan Spiegel eventually dropped out of Harvard and Stanford universities, respectively, to run their companies. Dwayne Campbell, co-founder and CEO of BookFusion Limited, didn’t drop out of Howard University, where he majored in Chemical Engineering. In fact, he didn’t really do much with his initial idea until after graduation, when he was working and studying Computer Science in graduate school at Columbia University. “As students, we were constantly sharing files with each other and received documents from professors which all had different formats, most of which required different software to read and access. It could be Adobe for .pdf, Word for .doc, and the list goes on. I wanted a platform that allowed me, my friends and others that had the same problem to be able to read any book regardless of the format, without requiring specialised software to be installed, and the ability to share ebooks with friends and family the way you would a physical book,” he explained. “The idea evolved as I continued to travel back and forth to Jamaica, observing the gaps in the global market and incorporating concepts based on my experience working and studying natural language processing in graduate school.” This idea became a reality in January 2014, and BookFusion was finally made official in March 2015.   A Global Platform BookFusion is an...